My UX journey and expertise:
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UX Team Leadership:
Mentor and elevate a talented team of UX designers and researchers, driving career growth and fostering innovation.
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Consulting and Client Management:
Align UX deliverables with product vision by managing client relationships, securing buy-in, and gathering comprehensive requirements through cohesive collaboration with cross-functional teams.
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Workflow Management:
Optimize team efficiency by prioritizing tasks and ensuring prompt, quality deliverables.
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Enterprise Design Thinking:
Strategically craft solutions with a keen focus on scalability and adaptability to meet the evolving demands of large-scale systems and organizations.
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Design Systems Stewardship:
Craft and maintain robust design systems and guidelines to uphold brand integrity and user satisfaction.
7+ years UX experience
At IBM Singapore, I led UX/UI projects, gaining certifications in agile methodologies and design thinking. My role involved leading design reviews, enhancing Julius Baer's digital banking, and contributing to the Singapore Air Force's IATMS. These experiences highlighted the link between innovative design and business success.
At Olah Chat, I enhanced the search experience within a social app. I created prototypes, documented processes, and collaborated with developers, emphasizing teamwork and iterative design.
At Xen Technologies, I built design processes and mentored junior designers. Collaborating with the CEO, I ensured our design vision aligned with strategic goals.
At SEGA, I focused on localization and enterprise design thinking. Notable projects included "Dragons Project" and the "Discoveree" app, where I pushed design boundaries.
At AIQ, I mastered information architectures and transitioned from Sketch to Figma, laying the foundation for my design skills.
At PropQuest, I focused on graphic design and marketing, while gaining experience in UI/UX and front-end development with Bootstrap CSS.
Previous Clients
